These days, to be a successful solopreneur, you need to be a knowledge broker so you can educate your audience. This is so you build trust and provide value to your ideal market. However, to do this, you need to know how to research, write, and create quality educational content such as articles, blogs, scripts, social media posts, and courses to help you establish credibility.
What is a knowledge broker? A knowledge broker is a business or an individual who researches and extracts information from reputable sources. They then package and share what they learn in the form of educational content and resources.
Knowledge brokers work in almost all niches, and can choose a number of ways to share their knowledge, such as coaching, consulting, running masterminds, hosting a YouTube channel or a podcast, or building a blog. For example, I consume information about business and content creation, and I share what I learn with my audience by posting my research notes on social media, and publishing articles.
Why does the world need knowledge brokers?
To stand out in any field we need to get great at the things we love to do, and have specialist knowledge and skills. You see, our education system is changing, and we no longer have to limit our learning to a classroom. So, we do online courses, listen to podcasts, read books and blogs, and watch videos. Learning is becoming specific, instant, and fun.
No wonder the knowledge business is now a multi-billion-gazillion dollar industry!
People are looking for knowledge brokers who have packaged up and are sharing what they know, or what they have extracted from other experts. They think, “why spend years doing a university degree when I can learn from quality educational content specific to my niche?” (Unless they want to become a doctor or something, because they really need to go to university for that, right?)
Amongst other things, I’ve used knowledge brokers to:
*Use as a resource when learning new skills, such as content creation, flower doodling, cooking, and lettering
*Educate my daughter who I homeschool because of her dyslexia
*Teach me everything I needed to know about business and marketing
“What if I want to become a knowledge broker but I don’t have a zone of genius or a passion to follow?”
I know how frustrating it is to be ambitious, but not have an area you excel in, or a way to share your knowledge and gifts with the world. However, if you don’t have a “passion to follow”, or a “zone of genius”, you can choose a topic, and develop a self-education strategy to learn what you need to. Then you package your knowledge up into educational content to share with your target market.
Can you imagine how great it will feel creating content to help others learn what you know? To finally feel as though you are doing work that fulfils you? Trust me, passion for your work can be cultivated. I’m living proof of that.
Want to build a business you love, but don’t have your zone of genius figured out yet? Get started with my free “Learning to be me” questionnaire. Look for themes in your answers, or things that excite you. Use them as a starting point to build from.
However, if you are impatient (like me) and just want to freakin’ deep dive straight into brainstorming business ideas around your knowledge, skills, experience and interests, then you need The Anchor Your Bliss printable playbook.
See! The world needs you to share what you know. So, don’t go hoggin’ all that stuff and keepin’ it to yourself!