I know how frustrating it is to be ambitious, but not have an area you excel in, or a way to share your knowledge and gifts with the world. However, if you don’t have a “passion to follow”, or a “zone of genius”, you can choose a topic, and develop a self-education strategy to learn what you need to. Then you package your knowledge up into educational content to share with your target market.
To stand out in any field we need to get great at the things we love to do, and have specialist knowledge and skills that we can share with others. You see, our education system is changing, and we no longer have to limit our learning to a classroom. So, we do online courses, listen to podcasts, read books and blogs, and watch videos. Learning is becoming specific, instant, and fun.
No wonder the knowledge business is now a multi-billion-gazillion dollar industry!
What is a knowledge broker? A knowledge broker is a business or an individual who researches and extracts information from reputable sources. They then package and share what they learn in the form of educational content and resources.
Knowledge brokers work in almost all niches, and can choose a number of ways to share their knowledge, such as coaching, consulting, running masterminds, hosting a YouTube channel or a podcast, or building a blog. For example, I consume information about business and content creation, and I share what I learn with my audience by posting my research notes on social media, and by publishing articles.
Why does the world need knowledge brokers?
This means, people are looking for knowledge brokers who have packaged up and are sharing what they know, or what they have extracted from other experts. They think, “why spend years doing a university degree when I can learn from quality educational content specific to my niche?” (Unless they want to become a doctor or lawyer, because they really need to go to university for that, right?)
Amongst other things, I’ve used knowledge brokers to:
*Use as a resource when learning new skills, such as content creation, flower doodling, cooking, and lettering
*Educate my daughter who I homeschool because of her dyslexia
*Teach me everything I needed to know about business and marketing
“What if I want to become a knowledge broker but I don’t have a zone of genius or a passion to follow?”
No matter what niche you are in, to run a successful online business, you need to be a knowledge broker and content creator so you can educate your audience. This is so you build trust and provide value to your ideal market. However, to do this, you need to know how to research, write, and create quality educational content such as articles, blogs, scripts, social media posts, and courses to help you establish credibility.
Can you imagine how great it will feel creating content to help others learn what you know? To feel as though you are doing work that fulfils you? Trust me, passion for your work can be cultivated. I’m living proof of that.
Now, if you want to build a business you love, but don’t have your zone of genius figured out yet, get started with my free “Learning to be me” questionnaire. Look for themes in your answers, or things that excite you. Use them as a starting point to build from.
However, if you are impatient (like me) and just want to freakin’ deep dive straight into brainstorming business ideas around your knowledge, skills, experience and interests, then you need The ESKI Playbook. Print it off or do the activities in your journal to start designing a business you freaking love!
Remember! The world needs you to share what you know. So, don’t go hoggin’ all that stuff and keepin’ it to yourself!
If you want to learn how to become a knowledge broker who runs events or masterminds (online or in person), then why not learn from the best? Tony Robbins and Dean Graziosi have put together training and software to help you start your knowledge broker business from scratch. Check out their free info session here, or head straight to the course sign-up page here.
Or, if you think you’d like to learn more about how to become a content creator, like me, then sign up so you don’t miss out on all the stuff I will be sharing here at Lynda Cahill – Incited Media.
Right on!
P.S. This post may contain affiliate links to stuff I love
Our education system is changing. Yes, it is. I spent (more than) my fair share of years at university and it was great. These days I’m constantly doing courses online to dip into new areas of interest and to develop and build skills in subjects I’m already semi-skilled in. This is a great time to be a learner.