How I designed a business I love: self-awareness and self-education
I struggled for years to find my purpose. At times, I thought I was never going to find work that would fulfil me. So, because I had no passion to follow (or so I thought), I followed my curiosity. I wanted to know how people found their zone of genius and built a business around it.
I started listening to podcasts, reading books, and learning about how I could build a business around the things that were important to me and the things I loved doing. I looked for further inspiration in the people whose work I admire, and I spent time developing my skills and building my knowledge about things I enjoyed doing. I even went back to school to get a Bachelor of Communication.
I brainstormed, planned, and documented everything in my journal.
I became obsessed with business design. I studied successful entrepreneurs, and through my research I found the key to finding work that fulfils you is to discover the intersection of your experience, skills, knowledge, and interests. (I call this process ESKI). I also figured out that once you know your zone of genius, you then have to find a way to share it with the world, such as educating, running masterminds, coaching, or content creating.
How did I know what my ESKI was? Looking back through my journals, I could see certain themes reoccurring. They were education (my experience), business design (my knowledge), content creation (my skills), and creative note-taking in my journal, which I had always done (my interest).
I combined all of those elements together, and I started working as a freelance content creator in the early childhood education industry. I now collaborate with a family day care specialist to help educators become business owners. This requires me to act as a knowledge broker. I tap into the expertise of my client and turn it into content and digital products for her clients.
I decided to create Lynda Cahill – Incited Media as a place to share everything I am learning so I can help aspiring business owners build their knowledge (or tap into someone else’s) and sell it, just like I do as a content creator.
Of course, I like to show my community how I use my journal to add some creativity to business planning and developing content. My aim is to inspire others to find work they love to do and to become a rock star at it using self-education and self-awareness. Read more about The Incited Media Journal Process here.
If you want to build a business you love then sign up to get the Learning To Be Me questionnaire to get started and narrow down your zone of genius using the journal prompts (or scribble on the printable!). If you want to dive into finding the intersection of your experience, skills, knowledge, and interests (your ESKI), then grab The ESKI Playbook here. And, if you want some stickers to help make your journal spreads look more inspiring check out my printable packs here.